My objective is to build memorable and captivating experiences. I want to bring value with ethic. Matching user interests and business objectives.

About me

Freelance Product Designer for 4 years, I support my clients in defining their product strategy and designing seamless, engaging experiences that drive user activation and adoption.

I discovered User Experience Design during my Master’s degree at one of the top 10 French business schools, which was a true eye-opener. It allowed me to put my creativity to good use and understand what makes a product great by simply getting to know and understand people. My business studies enable me to balance commercial interests with user needs to create efficient and pleasing products.

In addition to my freelance work, I also focus on Product Analytics, GenAI integration, and Design Systems. Leading freelance collectives and teaching Design to Bachelor’s and Master’s students is something I thoroughly enjoy. Sharing my expertise with students and helping them grasp the importance of good design is a passion of mine.

You can often find me around Europe in my self-built van, living and learning every day! 🚐