Problem statement

Pharmaceutical companies aim to improve healthcare access across various regions. To do so, they must manage massive volumes of unstructured data scattered across different tools, hindering decision-making and initiative tracking.

Ganga positions itself as a co-pilot capable of centralizing, analyzing, and organizing this data to streamline the identification of new opportunities and project management, powered by AI.

Role and collaboration

As a Product Designer, I:

• Clarified and structured the product vision through workshops with the founder.
• Organized key features into a cohesive and logical structure.
• Designed an interactive prototype to validate technical feasibility and persuade investors and partners.

Solution

The prototype showcased Ganga’s core functionalities:

A centralized data repository allows users to upload, store, and access diverse document types, such as reports, presentations, and research papers. Ganga’s AI analyzes these documents, linking them to existing initiatives and identifying potential opportunities.

The home dashboard provides an overview of critical insights, such as top opportunities, key initiatives, and their statuses. With intuitive navigation and actionable data, users can easily prioritize tasks, track project progress, and generate detailed reports.

Each initiative is displayed with a comprehensive overview, including the number of patients impacted, cost reduction rates, and satisfaction levels. Users can monitor the initiative’s status, next actions, and key collaborators.

This feature ensures transparency and facilitates informed decision-making by consolidating qualitative and quantitative data.

An AI-powered feed curates relevant articles, reports, and updates in real-time, categorized for easy navigation. By tailoring content to specific projects and user needs, this feature keeps stakeholders informed on the latest developments in their field, fostering better strategic planning and awareness.

The communication module enables seamless exchanges between stakeholders, combining email-like functionality with initiative-specific discussions. By centralizing project-related conversations, this feature minimizes the risk of missed updates and ensures that all parties are aligned, enhancing collaboration and project outcomes.